Digipak , Expanding Audiences and Sales

Digipaks are useful for selling purposes and are popular to different audiences depending on the genre of the song.
In order to increase sales, digipaks are a popular choice of interest for analysing the artist and finding out what they are interested in as most of them include extra information inside, which tells us additional information, such as the artists passion and reason for their songs.

Ways of increasing digipak sales can be having interesting front covers that we are drawn to by bright colours, interesting settings, patterns or an image of the artist. Usually the front cover of a digipak will match the meaning and emotions of the songs. The front cover of the digipak has to be attractive or quirky so that it stands out when people purchase the item.
The back cover contains a list of the songs featured on the track so that people can know what songs they want to listen to. In some digipaks there are additional pages such as a poster of the artist or band which attracts the person to the CD.  The CD is usually patterned or has an element to match the artist's personality and song.

For example, Ellie Goulding's digipak images, font and chosen colours match the mood of her song and her music video. The front cover of her digipak is sparkly and there is a background of lights which match the song title 'Bright Lights'.