Editing and Filming

During today's lesson myself and Simon edited our footage to create our music video. We have decided to film tomorrow as we have thought of some new ideas for our music video, in order to make our video better.

Filming

Yesturday, me and my media partner Simon went out and filmed in a forest. We used the dull effect of the sky to match the sadness of the song as the weather was windy, and the sky was grey at parts. We also experimented with camera angles, where we through leaves over the camera to give an autumn/ winter effect. The natural elements of the sky, leaves and slow temp of our song are shown in our filming footage.

Editing

During today's lesson we are editing the filming from southend. This included footage of the pier, the sky, and the view looking down on southend town. My and my media partner Simon also used a cokin neutral density filter , by using this the image of our filming was created darker and more intense as the lens has a darker filter than the actual day footage, This will match the feeling of sadness in our music video.

Filming Animals

In our music video we are going to be filming animals such as Rabbits as this idea matches to the theme of our song. To ensure that the animals are not distressed we will only be filming them for a short amount of time, about 5 minutes use of footage.

Weather Forecast

This saturday myself and Simon are going to South-end to film. Here is the weather forecast. We are going to be filming different ideas including props of candy-floss, the setting of the beach, and a sun-set if possible. If it rains we may film that as well.
We will be filming between 12:00 and 3:00 in the afternoon for an overcast weather affect. This will match the calm mood of our song.

Wordle Image

Here I created a wordle picture on www.wordle.net 
This website allows you to create a picture of words which gives us an idea of the themes in our music video and is presented in a different way of media presentation.


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Filming in Southend

Me and Simon will be filming in South end on Sea for part of our music video this weekend as we would like to get a beach shot and a sun-set shot if possible. We also have the idea of filming a silhouette of two people walking along the beach as this would be interesting in our music video.

My Preliminary Exercise

Our preliminary exercise was useful as a practice as we got the chance to lip sync and see what angles to use when filming. We had a task of lip syncing along to 'Don't Go Breaking My Heart' by Elton John in which we all had the same song. Our preliminary exercise also gave us the chance to use different camera positions and techniques when editing on Final Cut Express. 

Digipak Analysis Presentation on Katy Perry

Shelleys media presentation katy perry

Katy Perry Digipak Analysis tells us why there are bold colours and fonts on her track. 

In process of editing

During todays lesson we are editing what we have filmed before and seeing which bits of footage we want to keep for our video.

Start of Filming!

Me and Simon started filming for our music video today, we have shot the whole song with lip syncing and are going to film next weekend for our other shots of the settings, such as the beach at South-end sea side. We will then use our other prop idea's and setting idea's for parts of the song.

Here are some images for filming.

Prop and setting ideas for music video

Props / Animals / Objects

• Cardboard Fluffy Clouds
• Pink Background
• Boats
• Birds
• Guitar 

Settings

• South-end
• Beach
• Buildings
• Footage of the moon
• Sky , Birds
• The Park
• The forest 

Magazine Album Covers

For my media project we have been asked to make along with the Digipak, and music video a magazine cover for our artists and song,

Here are some music magazine examples:

The purpose of a magazine advert is to promote the music created by the artist and the artists image.

The magazine advert includes

• The name of the magazine.
• A photo of the artist or band to promote their image
• The name of the artist or band
• Different stories on the front cover which show you what's inside the magazine, the biggest headlines etc. 
• There will be an article about the artist and the song. 

Schedule for Filming

This table shows the schedule of filming and what props we will need. 

Here is a schedule estimating when we will film, and what we will be filming on certain days. We have to check the weather will be okay when going to southend, and the park for it to be a sunny day.

Image of guitar we will use and feature in our music video.

Analysis of student digipak/ magazine advert/ video combination

Analysing digipak's and music video's from past students work enables us to see what is positive about there work and also any errors that have been made.

 Here is an example made by two different students.
The first example is very colorful and girly. It is a good example of a digipak for a pop song as you imagine it to be about romance or love. The split screen of shoes, for the song titles and the bright colours attract you to the images.

Here is an example of a music video created by past students.
It is an effective video because there is lots of energy from the actresses and the lip syncing matches the music, unlike some other examples of music video's I have seen.
The split screening into four sections makes the video interesting and different from the normal filming. (For reasons from the owner of this video, it is unable to be watched on my blog, however you can still view it on youtube.com).

The second digipak in contrast displays different images. The images present a calm effect, as the colour blue is mellow and the spot light effects give the images a glittery effect. This digipak is simple but is easy to pick out the genre of the song and the mood coming from the 6 images. The image of the rose is bold but used as the main picture on the digipak along with the natural image of the tree.

Copyright issues

Famous Album Art Analysis

The Beatles 'Abbey Road' Album art is famous and popular.

The Beatles - Revolver Album Art 

Song Lyrics

Lyrics

Pour me another drink, we’ll sit for another while

You tell me how much you love me,  How much you love me,

Draw up another part, a part of your soul, your life’s goal

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

Obsession until perfection,  but no one can see how big your heart can be,

Your love of life, your love of death and everything in between

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

They see dark but you see beauty, in the strangest places,

 And empty spaces

Pour me another drink we’ll sit for a while, I’ll tell you how much I love you,

 How much I love you

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

Simon, Simon don’t you give up now, don’t you give up, don’t you give up now

You’ll find your place someday with the unicorns and candyfloss

Together we’ll play, play

Digipak , Expanding Audiences and Sales

Digipaks are useful for selling purposes and are popular to different audiences depending on the genre of the song.
In order to increase sales, digipaks are a popular choice of interest for analysing the artist and finding out what they are interested in as most of them include extra information inside, which tells us additional information, such as the artists passion and reason for their songs.

Ways of increasing digipak sales can be having interesting front covers that we are drawn to by bright colours, interesting settings, patterns or an image of the artist. Usually the front cover of a digipak will match the meaning and emotions of the songs. The front cover of the digipak has to be attractive or quirky so that it stands out when people purchase the item.
The back cover contains a list of the songs featured on the track so that people can know what songs they want to listen to. In some digipaks there are additional pages such as a poster of the artist or band which attracts the person to the CD.  The CD is usually patterned or has an element to match the artist's personality and song.

For example, Ellie Goulding's digipak images, font and chosen colours match the mood of her song and her music video. The front cover of her digipak is sparkly and there is a background of lights which match the song title 'Bright Lights'.

Example of Digipak Images

From the website http://www.coverdude.com/ which shows its audience lots of different CD covers and digipaks in which we can analyse to interpret a theme and mood to the song and music video.

 The front cover already indicates a sense of sadness from the artist and a passionate story. The colour of this image contains, grey, black and white which we can match to sorrow or a broken heart.

 The back cover of Adele's CD contains the name list of her songs, from the titles of her music we can tell that her music is about lovestory's and a broken heart. But also its about staying strong which comes across to us by her look of expression.

The CD itself has the title of her Album, and the bright colour green is attracting to visualise. We can indicate from these three images that the song and music of Adele is mainly targeted towards women as her songs are about love and relationships.


Analysing Rihanna's Digipak 

Rihanna's example of a six panelled Digipak is very effective.  The promotion of the advert being for her album called 'LOUD' matches the theme of the song very well as the vibrant colours and romantic tone displays the genre of music she has. The album cover is especially effective because it attracts the audience with her beauty to her fans. I really like the use of colour in this digipak because it's prettiness stands out and these images would make me want to buy the CD. 

Here is some digipak analysis in a presentation format which I created on Prezi.com

Professional Digipak Analysis on Prezi

What is a Digipak designed for?

A Digipak is  6-8 images for a CD in a physical case in which we can gain an idea about what the song will be about, what mood the song will be and then what the video will include from this information.  A digipak usually includes a front cover image of the artist or the theme of the song, a back cover of the list of songs on the track and the other 4 images of the artist or appropriate image matching the tone of the song. A Digipak's use of case holds the CD inside. For popular fans of artists, a digipak might also include a poster of their favourite band or artist as an extra to their purchase.

We can tell from a Digipak on what the song will be about, or the mood of the song by its...

• Chosen images, which portray different emotions such as sad, happy, angry, or romantic, we can analyse the colour of the digipak, for example if the colours were bright then we could assume the music would consist of a happy mood, or if the digipak uses pastel colours such as light pinks and greens we could imagine a romantic side to the song from these colours and a story of love, therefore assuming the instrumental music could be a soft acoustic guitar to match the images. If the image on the front cover of the digipak contains lots of flowers, jewellery and pinks and reds, we would associate the song to be a romantic, or a girly pop song as the image matches this.

• The Title of the Song/Album will indicate what type of music will be and the tone of the music.

• Style of font - as this could give us an indication if the music is going to be rock, acoustic or country.

• A personal message from the artist/ or a paragraph about their life- this would tell us if there passionate about a certain type of music, or if they have been learning country, acoustic guitar as the music would then have a more romantic tone.

• We could also include the song list on the back of the digipak as the names of the written songs by the artist can tell us what the song will be about, or what genre the song will be.

• The CD itself with the tracks on can also be designed to match the tone of the song.

However due to modern day trends, most people of a young generation do not buy digipaks or CD's anymore as there is now new technology of downloading and itunes. 

Confirming accessibility of our chosen song

Me and Simon my media partner are both using a song by a friend for our music video. Here she has confirmed that it is okay to use the song which will avoid any issues with copyright and allow us to further put our video on youtube or another website when it is finished.

Our Story Board

This story board created in our media lesson will portray an idea of what themes will be in our music video and each of the shots. We took images of each of the shots and uploaded them on Final Cut Express to make a video.Our storyboard contains about 16 shots, but we will also be including shots of lip syncing inbetween and other images in which we want to film. As our song has a soft theme and acoustic guitar we will be filming in places such as the forest, beach, sunset and clouds. These themes also have a natural effect that match the acoustic music in our song and create a calm mood.

Digipak Analysis

Here I have analysed the images, font of text, colours and mood of this digi-pak and how it matches to some of the artists songs.

100 Greatest Music Videos continued..

10. Nirvana 'Smells Like Team Spirit' 1991

9. Madonna 'Vogue' 1990 , Good at making music videos, everyone knew the Vogue dance.

8. The Verve, 'Bittersweet Symphony' 1997

7. Michael Jackson, 'Billie Jean' 1983 - Contained paving stones which lit up when Michael stepped on them, was featured on MTV as before they wouldnt of played a black artist. The video uses split screen.

6. Robbie Williams, Rock DJ 2000

5. Madonna, 'Like a Prayer' 1989

4. Queen, 'Bohemian Rhapsody' 1975

3. A-ha , 'Take on Me' , 1985 - Released without the video before and wasnt very successful, but then had a great come back with this video, the cartoon shots contain great effects of animation, as the girl in the normal world is taken into the world of cartoon in the bike magazine, gains an interest.

2. Peter Gabriel, 'Sledgehammer' 1986, Great video as it contains so many effects and different ideas on each shot, is random, and doesnt really have a meaning, the video is just for ammusement purposes.


1. Michael Jackson 'Thriller' 1983! Number 1 as the director of Blues Brothers who shot Thriller, has used great effects of scaring the audience with scary masks and warewolf costumes/makeup. The video and song are iconic of the 'Thriller dance' as when you think of the song you cant help but match it to the dance. Michael Jacksons moves are so smooth that this increases the success as he could truely dance and was an amazing artist.
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100 Greatest Music Videos..

24. Radiohead, No Surprises, 1998- Iconic video as the artist had to hold his breathe under water, and you can see him struggling.

23. Britney Spears, Hit Me Baby One More Time- A very controversial video as some people would interpret the video as sleazy of Britney dressed in a school girls uniform dancing, it is questionable whether the video is in defensive, as the interpretation differs in a feminist view.

22. Justin Timberlake, Cry Me A River, 2003

21. Queen, I Want To Break Free, 1984 - The band were dressed as women, at this point it was clear that Freddie Mercury was a homosexual?

20. Gorillaz, Clint Eastwood, 2001

19. Madonna, Material Girl, 1985 

18. Beyonce, Crazy In Love

17. Blur, Coffee and TV 1999- Uses the advantage of an emotion towards a milk carton, very individual video and contains cuteness, and attraction to why people are affectionate to the portrayal of the milk carton.

16. Outkast, Hey Ya, 2003

15. R.E.M, Everybody Hurts, 1993

14. Christina Aguilera, Dirty, 2002- Another controversial video as she is the most powerful figure in the video, also has interpretations on being sleazy and not respectable of women.

13. Pink Floyd, Another Brick in the Wall, 1979

12. Michael and Janet Jackson, Scream, 1995- Most expensive music video in history, costing 7 million dollars, with bizarre effects and technology, a video to be remembered by for Janet and Michael, really started of their fame.

11. Coldplay, The Scientist, 2002

100 Greatest Music Videos...

49. Jamiroquai, Virtual Insanity 1996

48. Johnny Cash, Hurt, 2003 - The song is about a heroine addiction. Filmed at Johnny Cash's home because he was dieing, adding emotion, also gives a real effect and features his wife who died before he did, reflecting back on how happy they were as a couple before her death.


47. Prodegy, Fire Starter , 1996

46. Adam and the Ants, Prince Charming, 1981


45. Aeorsmith, Crazy, 1994- Uses good style of moving walls, as the filming looks like the furniture if moving giving the music video style and edge.

44. Kylie Minogue, Cant get you out of my head, 2001- Shows how stylish and futuristic she is

43. Dire Straits, Money for Nothing, 1985

42. BYork , Oh So Quiet, 1995, Musical Celebration
41. Spice Girls, Wannabe, 1996
Iconic video, as all of the individual members were different and named of there appearance. The video was idolised back then because it was cheeky and girls idiolised the Spice Girls for being famous and glamorous.
40. Missy Elliot, Get Your Freak On, 2001

39. Pulp, Common People, 1995, shot at a disco, in the casual supermarket

38. Fat Boy Slim, Weapon Of Choice, 2001

37. Guns and Roses, November Rain, 1992
36. Red Hot Chilli Peppers, Give It Away, 1991

35. Sinead O Connor, Nothing Compares To You, significant of crying in the middle of the video with lots of emotion, and was shot in one take.

34. White Stripes, Fell In Love With A Girl, 2002

33. U2, The Sweetest Thing, 1998

32. Chris Isaak, Wicked Game

31. Eminem, Stan, Is a post modern video, and self reflective of someone wanting to be just like eminem. The video contains emotion and reality of real life situations, making the music video more personal.

30. Weezer, Buddy Holly, 1995

29. Electronic 6, 'Gay Bar' 2003,

28. Foo Fighters, Learn to Fly, 1999

27. David Bowie, Ashes to Ashes, 1980 , Video ushes good technological skills , is very powerful but doesnt have a real significant meaning to it.


26. TLC, Waterfalls,- 3D computerised generated music video.

25. Madness, Baggy Trousers, 1980

Mood Board

Here is a mood board that I created in my media lesson to give an indication of what our music video will be about, and if it was going to be a happy mood, emotional, or romantic. The images of clouds, rain, the forest, the sunset and the animals are all images of nature and match the soft acoustic sound of the music and the guitar. The mood of the song is quite happy, which is where the images of 'sweet' themes occur as the song has cheery aspects. As the song is about Simon who I am working with, it will contain emotion and personal feelings, as the song was written by a close friend, who may also feature in our film adding more personality. The are themes of love in the lyrics which also match the images of the pretty flowers, sunset and the sky, as all theme images give off warmth. 

Digipak and Magazine Advert

For part of my media research me and my group will be making a digipak and magazine advert. We will be analyzing different digipaks and deciding whether the message/ mood of the song matches the pictures on the digipak and the mood of the images portrayed.

When making our digipak we have to include

• Six panels
• The Spine - Which tells you the artist 
• Barcode 
• Track list - Which is usually at the back
• Disk Impression
• Membership postcard
• Can include and information, a booklet , free image , a poster (optional). 

Alike Artists

For part of our coursework, me and my group have chosen certain artists which are similar to the song we have chosen because they contain similar aspects such as the soft tone, or acoustic guitar used.  By selecting an alike artist we can see what our song will be like, and if it will contain some of the same aspects for the creation of our video ideas.

Regina Spektor's song 'Samson'



Regina Spektors song 'Samson' is similar to our chosen song because it contains a soft acoustic tone which our music does as well.  Her music also has a slow pace and contains lots of emotion, having the same theme of love.


Bon Iver - Skinny Love 

Focus Group

Me and my group are going to hold a focus group soon so that we can ask different people there opinions on our song choice and say why why they enjoyed or were interested in our song. We will film there answers and then post this on our blog in order to carry out our Target Audience stage or our coursework.

Example of our music

Here is an example of our music, we are going to be using another copy of the song which is more recent and better quality.

My group and I chose this song because it contains lots of emotion and has a personal message to my group member Simon. It has a soft acoustic tone and uses music instruments such as the guitar which adds to the genre of the song. The song is also quite slow which is beneficial for the video as it will be easier to film clips for different parts of the song. As the music is slow, it does add to the soft tone in the song and the narrative along with this.

100 Greatest Music Videos...

76. The Beatles 'Strawberry Fields' 1967














75. Duran Duran 'Rio' 1982 - The video bought people a new experienc of a new lifestyle, as the video featured a exotic yacht and smart dress of suits.




















74. Wu-Tang-Clan 'Gravel Pit' 2001


73. Basement Jaxx 'Wheres Your Head At' 2001



72. Robert Palmes 'Addicted To Love' 1986 - Conspiracy over womens identity


71. Byork 'All is full of Love'


70. The Police, 'Every Breathe You Take' 1983


69. Franky Goes To HollyWood 'Two Tribes' 1984 - Contreversial, the video was shown at night which symbolysed the Cold War


68. Madonna, 'Ray of Light' 1998 Director Jonas Akerlund - Madonna carries out a trend and style in the video.



67. The Beasty Boys 'Sabatage'


66. Bob Dylan Song Writer - 'Subterranean Homesick Blues 1965 - An iconic video with the use of words on cards , the video was simple and the theme had never been done before which interested people.

65. The Aphex Twin 'Window Licker' 1999- Was a spoof video which humoured other R&B music  videos.


 64. Byork 'Human Behaviour'

63. George Michael 'Outside' 1998 , was an ironic video as he got arrested with another man. In his video he dressed up as a policeman and humoured his arrest, taking away the seriousness from himself.



 62. Blur 'Parklife'

61. The Prodegy 'Smack My Bitch Up' Directed by Jonas Akerlund. Some people did find this video offensive towards women as the video portrays abuse to woman, and that woman are just sexual objects.

60. Eurythmics 'Sweet Dreams' 1983 - Women are dominating and taking charge in this video, Iconic dress sense.

59. 'Knowing Me Knowing You'

58. The Cure 'Close to Me' - Made its success , colaboration with video director , creating an image , shot in a very small space to symbolise the claustrophobic.

57.  Meat Loaf 'I Will Do Anything For Love (but i wont do this' - Holds a question of what he will not do which people find interesting to figure out the answer.


56. Eminem/ Contreversy


55. Praise You by Fat Boy Slim , Torrance Communitry Dance Group featured in the video


54. Daft Punk 'Around The World' 1987


53. Wham 'Club Tropicana' 1983 - The video showed the ideal life of a rich person , on the pool side with no worries , again a new experience/ lifestyle was portrayed.


52. Massive Attack 'Teardrop' 1988


51. Aerosmith


50. You Can Call Me Al by Paul Simon 1986

Our Song!

Me and Simon who I am working with to create our music video have selected our song , which his friend Charlotte will be singing and featuring in our video.

In order to use the song we have asked for her permission to avoid any copy right issues and I will display    an email to confirm this from our artist,

As part of my audience research I will make a survey to see what opinions I gain from our song on www.surveymonkey.com , and then I will send this to my friends on facebook to gather different opinions on the song.

'Audio Clip of song'







                                                                                                                                                                                                                               

Preliminary Exercise

For our preliminary task, me and my group had to practice lip syncing in our own music video. We were given the song 'Dont Go Breaking My Heart' by Elton John and Kiki Dee and a song sheet to learn the lyrics.
For our song to be loud enough to hear we had to Blue -tooth it from an imac computer to our mobile phone or other devise. We then had to play our song out loud, I have learnt that singing out loud to the song it more convincing than trying to mime as when you sing there is more personality and a better quality video as it is difficult to match the lyrics exactly and keep in time with the song.

Whilst filming our video we had to shoot different parts, one of both of the singers, then one of each from a mid shot.
After we had finished filming the song we had to edit, and the process our clip by cutting up the clips to see which ones we wanted to keep and which position we wanted them to be in.

• Firstly we used 'screen grab' to the process of editing, we used whole takes whilst filming to make the video look more realistic. I also learnt how to use the layering technique in the editing process to create a different style of editing, with this technique we could allow more than one of the same person by copying their image and pasting it somewhere else in the screen. 
• Once we had lined up all of our shots in the positions we wanted them to be, and made the timing correct between the song and our lip syncing we used the 'Mountain Tool' to grab parts of the video we wanted to keep by dragging the lines up, this way it was much easier for us to see what we wanted to keep, and chose the postition of edits we had wanted. 

100 Greatest Music Videos...

89. Smashing Pumpkins 'Tonight Tonight'

88. Elton John 'I Want Love' 1988 - The song is about a drug addiction, and carries a narration in the story line.

87. 'Once In A Lifetime' Talking Heads 1985 contains a simple music video of a man dancing.




86. The Streets 'Fit But Dont You Know It' 2004





85. Sid Vicious 'My Way' 1979

84. The BoomTown Rats 'Dont Like Mondays' was a song tribute to the murder of children in a school shooting, therefore it carries out an emotional story and is endearing to watch.



83.  Shakespeare Sisters 'Stay' 1992 contained an ironic video about a good women who is caring for a sick man near his death, but there is also another woman who carries an evil side, this woman gave the video some humor, even though the song still carries a lot of emotion. The song was released within two weeks in the top in the UK charts for eight weeks, and was the longest time for a female singer to be number 1.  .


82. 50 Cent 'In da Club' 1993 video was the first of their videos, giving the video the purpose of introducing 50 cent and his crew, he wanted to make a big impact in the video and attract lots of viewers.

81. Ultravox / Vienna 1991

80. Radio-head 'Just' 1995



79. New Order 'True Faith' contained a lot of abtract art in the video and has lots of quirky elements. The randomness of the video symbolizes that were wasn't any true meaning or storyline in the song, and its purpose was for fun and entertainment only. The video had divided opinions over its quirkiness however.

78. Godley and Creme's 'Cry' 1985 video is interesting as the faces merge into eachother creating different people each time. The unique technology of changing parts of peoples faces in an image gained the video popularity.

77. MC Hammer 'You Cant Touch This'

The Purpose of a Music Promo Video

There are many different purposes for a music promo video, these differ depending on the theme of the video and the audience that is attracted by the promo video...

• Demonstrate skills and the dedication when making the video
• Advertise the singer or band 
• Market the artists work, gaining a profit from people enjoying their music, and buying the video online
• Telling a story, or reflecting back on reality from their own lives
• Making a political statement 
• To illustrate the song 

100 Greatest Music Videos

100- 'Musical Youth', 'Pass the Cutchie' 1982 - The band were in the first black british video on MTV.

 99- 'Supergrass' 'Pumping On Your Stereo'  

  98- 'Bronski Beat' 'Small Town Boy' 1984 - Was significant as the video told a story of a boy who went to London and admitted he was a homosexual , he was then criticised and beaten up in the story. People had to cover up being homosexual around this time, so the video was iconic for 'coming out' and having courage.

  97- 'Cornershop', 'Brimful of Asha' 

  96-  'So Solid Crew' 'Twenty One Seconds', Each of the singers introduce themselves in twenty one seconds, they are all different, for example one of them arrives as a tornado.

  95-  'The Cardigans', 'My Favourite Game' 1988, Joseph Akerlund director

  94-  'Bonnie Tyler', 'Total Eclipse Of The Heart', She was the first welsh artist to make it in the U.S,

  93-  'Rolling Stones' 'We Love You' , This video was drug related, and the reality of Brian as he was facing drug sentences and court at the time of the video.

  92- 'Herbie Hancock' 'Rock it' 1983, Contained dolls and body parts

  91- 'The Specials' 'Ghost Town'

  90- 'The Pet Shop Boys' 'Go West' 1933, Was a gay anthem about going west to America and admitting they were homosexuals, the song is significant of having freedom, and is interesting with its quirky costumes , of bright colours, looking like 'Lego men'

  

Jamie Thraves British Film Writer and Director

Jamie Thraves began making early short experimental films in 1989 at Hull university. He has won awards for his experimental films as he was involved with the company Factory Films. He began by shooting three very low budget music videos. After accomplishing fame Jamie made his success from the band Radiohead with their song Just. Jamie became successful by taking lyrics out of a song, but not presenting them all in his videos which gave a unique theme to the video.
Jamie's recent video in July cost about £20,000 and had the shooting time of 2 days. He has used the music videos 'Just' by Radiohead and 'The Scientist' by Coldplay to achieve being a director. Jamie's tips to his own success in music and directing are to use lyrics but not be to literal, and to go with the emotion of the lyrics. Now he has three featured films which are
- The Low Down
- The Cry of the Owl
- Treacle Jr


Radiohead's song 'Just' with the help of Thraves became very popular with lots of attention for its strong narrative structure and use of subtitles. The video featuring a man lying down on the pavement and is confronted by an angry crowd. What the man says at the end of song is used purposely to make the audience think of what he could of said and is a cliff hanger. The strange use of people lying down on the pavement attracts viewers with its quirky technique. There is a good use of instrumental work and uniqueness. Radiohead's video had a budget of £100,000 and had to be completed in three days.

Jamie Thraves helped make the music video for 'Coldplay's' song 'The Scientist. The video won three moon men awards in 2003 at the VMA awards including best direction and best breakthrough video. It has a budget of £200,000 and had a limited time of three days to be shot. The video attracted its audience by the technique of going backwards through the video, this would have been hard to achieve and needed talent as the singer had to mime the words whilst walking backwards which is cleverly achieved. The words 'back to the start' symbolize the desire to go back to the beginning as we later see at the end of video that the actor is upset as he and his loved one were in a car crash reflective of the beginning of the story, and he wants to go back to a time when this never happened. The video is successful because it portrays a potentially real life story where we can feel emotion.

Where to view a Promo Music Video?

Music promo video's are seen mostly on the internet and television by viewers, they have grown rapidly in cost, quality and differ in themes, or telling stories. 

•  YouTube is one of the best places to watch music video's as they are free of cost, and are the official video's shown on television in good quality. Some of the best music videos on YouTube have over 1 million hits showing how popular they are to the public.
•  You can also read about music videos in newspaper articles and television reports
• The best music videos are shown constantly as more people will gradually know the song, or be interested in watching the video ,especially if they enjoy the song, this will then depend on how much publicity the artist receives from the video. However because it is so easy to access music videos online or on the television CD sales have decreased by a great amount because people can now access music by other ways.
• MTV and the VMA awards have also increased the hits for you tube, as they too display the latest artists music and increase its publicity. The MTV channel has now increased with different genres of music and has a wider range for the public. 

Ideas For Our Music Video

Here are some idea's that my group and I thought about using for our own music video creation. These idea's will help us choose the theme of our music video reflecting the mood of our song. We have thought about ideas's such as costume, setting and props for our music video, and also whether we should use bright colours  or dull colours depending on the mood of our chosen song.