What is a Digipak designed for?

A Digipak is  6-8 images for a CD in a physical case in which we can gain an idea about what the song will be about, what mood the song will be and then what the video will include from this information.  A digipak usually includes a front cover image of the artist or the theme of the song, a back cover of the list of songs on the track and the other 4 images of the artist or appropriate image matching the tone of the song. A Digipak's use of case holds the CD inside. For popular fans of artists, a digipak might also include a poster of their favourite band or artist as an extra to their purchase.

We can tell from a Digipak on what the song will be about, or the mood of the song by its...

• Chosen images, which portray different emotions such as sad, happy, angry, or romantic, we can analyse the colour of the digipak, for example if the colours were bright then we could assume the music would consist of a happy mood, or if the digipak uses pastel colours such as light pinks and greens we could imagine a romantic side to the song from these colours and a story of love, therefore assuming the instrumental music could be a soft acoustic guitar to match the images. If the image on the front cover of the digipak contains lots of flowers, jewellery and pinks and reds, we would associate the song to be a romantic, or a girly pop song as the image matches this.

• The Title of the Song/Album will indicate what type of music will be and the tone of the music.

• Style of font - as this could give us an indication if the music is going to be rock, acoustic or country.

• A personal message from the artist/ or a paragraph about their life- this would tell us if there passionate about a certain type of music, or if they have been learning country, acoustic guitar as the music would then have a more romantic tone.

• We could also include the song list on the back of the digipak as the names of the written songs by the artist can tell us what the song will be about, or what genre the song will be.

• The CD itself with the tracks on can also be designed to match the tone of the song.

However due to modern day trends, most people of a young generation do not buy digipaks or CD's anymore as there is now new technology of downloading and itunes.