The Purpose of a Music Promo Video

There are many different purposes for a music promo video, these differ depending on the theme of the video and the audience that is attracted by the promo video...

• Demonstrate skills and the dedication when making the video
• Advertise the singer or band 
• Market the artists work, gaining a profit from people enjoying their music, and buying the video online
• Telling a story, or reflecting back on reality from their own lives
• Making a political statement 
• To illustrate the song